International Tourism Exhibition “ITB China 2025”

On May 27-29, 2025, the International Tourism Exhibition “ITB China 2025” was held in Shanghai, People’s Republic of China. The event was attended by First Secretary of the Embassy of Georgia,  Natalia Kvachadze.

The Georgian side was represented at the exhibition by the Georgian National Tourism Administration, the Department of Tourism and Resorts of Adjara, the Destination Management Organizations of Imereti, Samegrelo and Zemo Svaneti, the Association of Georgian Airports, and about 40 private companies operating in the field of tourism.

“ITB China” is one of the leading platforms in the region in the field of tourism. More than 1,500 companies from about 90 countries participated in this year’s exhibition.