Meeting with Representative of „Tongcheng Travel Group“
On January 21, 2025, the First Secretary of the Embassy of Georgia in the People’s Republic of China, Ms. Natalia Kvachadze, met with the International Marketing Director of „Tongcheng Travel Group“, Mr. Ma Zhijun.
Discussions during the meeting emphasized opportunities to promote Georgia’s tourism potential through „Tongcheng Travel’s“platform, along with implementing both online and offline marketing strategies. The company highlighted that recent statistics indicate a steady increase in the number of tourists traveling to Georgia via their platform. In 2024 alone, flight bookings grew by 2.2 times, and hotel bookings increased by 3.6 times compared to the previous year, showcasing the growing interest in Georgia as a destination.
The parties agreed to maintain communication and explore future avenues for collaboration.
Established in 2004, „Tongcheng Travel Group“ is among China’s leading online travel platforms, serving over 230 million active users monthly. Its primary shareholders include major companies such as Tencent and Ctrip, and it is ranked among China’s top 20 tourism groups.